With its "nutrition, health and convenience" characteristics, frozen foods have been expanding in recent years and have become an indispensable part of Chinese urban food consumption. From quick-frozen dumplings, quick-frozen steamed buns, to frozen livestock and poultry, aquatic products, and even frozen hazelnuts and dumplings, they are favored by different consumer groups because of their variety and taste, satisfying the different needs of consumers. With the increasing pace of people's lives, frozen foods are “staying back” and are undergoing a gradual change from urban to rural.
Significantly increased production, brand concentration has increased rapidly
Starting in the 1980s, it experienced rapid development and price wars. China's frozen foods have grown from scratch and have become the most competitive field in the food industry. According to statistics, the total output value of frozen food in China reached RMB 52 billion in 2005, an increase of 13.9% over the previous year. The output reached 25 million tons. The sales increased by a hundred times from the previous year. 30 points.
There is no doubt that the great development of frozen food in China is accompanied by the simultaneous urbanization process in China. At present, with the intensification of competition in supermarkets in China's big cities, Carrefour and Wal-Mart have already expanded to small and medium-sized cities after completing the layout of large cities. It is predicted that supermarket chains and community convenience stores will also develop rapidly in the next two years. These are frozen foods. It laid the foundation for the development of urban areas.
The rural market, as a corner forgotten by frozen food, has also ushered in new development opportunities. With the continuous improvement of China's one billion farmers and the need for China's new socialist countryside construction, frozen foods will show a trend from urban to rural areas, which will provide a broader market space for frozen foods.
It is understood that the Chinese government has launched the central government's support for the “Wancun Qianxiang Market Project”. Over 7,000 counties and cities have built more than 70,000 farm stores in the country. With the support of this project and the further improvement of subsidy standards, the supermarket chain will complete the extension of the frozen sales chain, which will make the frozen food more into the countryside, forming a market space that cannot be underestimated.
Speaking of the future of China's quick-freezing industry, the newly injected hundreds of millions of funds from China's frozen and chilled food industry is conducive to the sustainable development of the industry, and will also bring about a new change in the development of the whole industry in 2007. Relying on cultural traditions and increasing product innovation, China's frozen and chilled foods will continue to develop steadily in the next three to five years. And striding out of the country is the only way for the industry. The future development of frozen food in China exists in the health and natural needs and changes of the Chinese food market, and exists in the world's love and recognition of oriental food.